If there is one thing the IT industry is famous for, it is hype. Web 2.0 is one of the biggest and most current examples. But as with all of these hyped terms, there comes a point when the search goes on for the next big thing. In the case of Web 2.0, the logical thing is Web 3.0. Or is it?

Although the Web 2.0 name is popular and represents the Web of today, the world does seem hungry for 3.0, whatever that is. While Web 2.0 suffered from being perhaps overly broad, the special interests driving 3.0-mania have the opposite problem – they are often too focused. Regardless of what the next big buzzword is, the Web will remain one of the major catalysts in technology and one of the major sources of innovation. That is why we are fond of saying "It's the Web, Stupid," which is the title of one of our keynotes. Co-chair Gene Phifer and I will present this Thursday morning at the conference.

During this session, we'll look at the future of the Web including the semantic web, the mobile web, the virtual world web and other candidates for "3.0." We hope to see you there!

What do you think?

Submit a Comment | Permalink