Web 2.0 continues to be a huge topic of interest among Gartner clients. They want to know what it is, how does it deliver value, what is safe, and how they can adopt it in their enterprises. Our clients typically focus on the applications of Web 2.0, like blogs, wikis, folksonomies and social networks. They also ask about Web 2.0 methodologies like Ajax and REST/POX.

What they don’t ask about often are some of the potentially highest value of Web 2.0: the aspects of participation and communities, the social and cultural implications, and the new business models and practices. These are the breakthrough benefits of Web 2.0, and enterprises must look at the applications and methodologies of Web 2.0 as a means toward these ends.

The Gartner Web Innovation Summit will do just that. In addition to Web 2.0, we will examine a broader array of Web-oriented topics, including Web architectures and virtual worlds. We hope to see you there.

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