Technology is shifting influence and control points in society and business. Through social networking, instant messaging and a growing mastery of digital media and distribution, newly empowered digital natives and digital immigrants are rewriting the rules of engagement. The traditional paradigms are changing – to personal infrastructure, cloud-based delivery, online interaction, global collaboration, wikis, digital media distribution, and much more – leaving traditional enterprises struggling to survive in an unfamiliar world they no longer control and barely understand.

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