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07 April, 2008 06:46 PM EST
Do You Need Another Google Maps Mashup?

Probably not, but Gartner Analyst Anthony Bradley showed the how new, innovative mashups are entering the enterprise. During his presentation, "Enterprise Mashups: Applications That Change as Fast as Your Business Environment," Bradley defined mashups.

A "mashup" is a lightweight, tactical presentation layer integration of multisourced applications or content into a single, browser-compatible offering. It is a lightweight variant of the older notion of a composite application ("composite app") and the heavier SOA orchestration approach to composite apps. In the usual use of the term, composite apps are built on enterprise platforms, internal-facing and not necessarily Web-based.

The difference in enterprise mashups, Bradley said, is gadgets – both the complex mashups that enterprises are offering to users, and the user community generated offerings that appear when the enterprise opens its APIs to the world at large (a la facebook).

Bradley offered several examples of mashups entering the enterprise world. Studies of projects from Simply Hired, Wells Fargo and government intelligence defense project showed that even the largest of enterprises can move to Socialize.

COMMENTS
07 April, 2008 11:45 PM EST
Thanks for the mention! We've received great feedback from our visitors about the usefulness of our local job search mashup. (http://www.simplyhired.com/...)

Thinking about mashups more broadly, we definitely see them as growing trend: http://www.simplyhired.com/...

Best regards,
Francis Larkin
Product Manager, SimplyHired.com