The term "green IT" is something of an oxymoron, but the concept is gaining in importance. Both users and technology providers are becoming more interested in green IT. Gartner analyst Simon Mingay reported on the preliminary findings of a survey to assess the relative greenness of technology and service providers during this morning's session, "How 'Green' Is Your Technology or Service Provider?"

The survey, conducted in partnership with the World Wildlife Foundation (represented during the presentation by Dennis Pamlin, Global Policy Advisor), found 65% of those surveyed held environmental criteria to be just as important as price. "We do not feel that's reflective of buying behaviors," said Mingay.

The bulk of the study was devoted to technology provider self-assessments in five areas: Environmental Basics, Supply Chain Basics, Carbon Basics, Carbon Delivery and Carbon Champions. The Basics cover self-awareness and communications issues, Delivery and Champions focus on business delivery and strategy.

Mingay and Pamlin discussed the profiles of seven technology providers, and even these preliminary results show how some providers have taken steps to get out in front of this issue, while others look at the issue more narrowly or strategically.

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