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25 July, 2007 12:07 PM EST Payment Card Industry Q&A #3
Posted By: Avivah Litan, VP Distinguished Analyst
How do you choose a PCI assessor? COMMENTS
25 July, 2007 07:02 PM EST Bryce Nutter
Do companies who do not become PCI compliant by Sept 30, 2007 face losing good will, due to public disclosure of PCI audit results, in addition to the fines levied?
15 August, 2007 12:31 PM EST Avivah Litan, Research VP
The only time credit card companies publish names of companies who are PCI compliant (or not) is when they are payment processors, service providers, payment application software or payment terminal providers – all of whom serve a wide retail/payments market. And yes, these types of firms who are not in PCI compliance most certainly lose good will and probably also lose business since by default, they will also make the companies who rely on their services or software not compliant with PCI.
The credit card companies and security assessors do not publish names of retailers who are not PCI compliant so the issue of losing good will would not apply to this segment unless of course there was a publicized data security breach. In this latter case, we have not seen strong evidence that breached retailers suffer a loss of good will among consumers; but we are currently testing that theory in a consumer survey that we now have in the field. We should have results back in a few weeks. |
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