Yesterday's experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved they were listening.

Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded that I hadn't mentioned.

The ones I mentioned who responded as of this posting were:

Converseon, Radian6 (two responses), Scout Labs, RelevantNoise, New Media Strategies, Trackur, Nielsen (2 responses), Visible Technologies (3 responses), Market Sentinel, Buzzlogic, Custom Scoop, PopularMedia, Techrigy (three responses), Biz360, MotiveQuest, Onalytica, and Umbria (JD Power)

and the ones that I didn't mention who picked it up anyway were:

Cision, Enterprise RSS, VibeMetrix, CyberAlert

I'm still hoping to hear from the rest.

Although this was in no way meant to be a scientific poll, it does strongly support the thesis that these technologies are for real, and agencies and marketers must take notice or risk being left behind. If you really want to know what's happening to your brands in social media, you need to find the right tools and the right partners.

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Hi Andrew, Very nice experiment. Might some of this data find its way into your Symposium presentation(s) talk track?

Carter Lusher, Strategist
SageCircle
http://www.SageCircle.wordp...

Meanwhile, it's important for businesses to monitor the reputation of their bloggers. ;-)

http://blog.trackur.com/200...

Of course! Did you expect any other results? People talk, we listen. We then take this scramble of opinions, weed out the false positives, splog, and other irrelevant data, and present it back to clients in an actionable, concise format. Mainstream media's making up less of the online world these days, with the customers themselves taking up the reins of word of mouth PR -both the good and bad kind. It's invaluable for a company to be able to tap into marketing data from all across the board.

Andiamo Systems offers a free trial to skeptics and enthusiasts alike. Give us a call at (866) 99-ANDIAMO if you'd like more info.

HI........
Really nice experiment.Of course we have to choose right tools to know about the social media.
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lara
<a href="http://www.sreevyshcorp.in" rel="dofollow">sreevyshcorp</a>

Absolutely agree. Really interesting

kind regards
http://www.ossian.tv

In addition to companies, one PhD communication student is also listening.

-Regent University School of Communication and the Arts