I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. If you're a marketer or an agency, this is a topic you should know about.

This made me wonder whether social media monitoring vendors in general are mining the social net for references to their own products. So here's simple - and, yes, self-serving - test: check in below if you are monitoring the net for blog posts (however obscure) that mention your social media monitoring service. Or, if let me know if I've missed you.

How many can say "we’re listening?"

1st2c, Biz360, BrandIntel, BuzzLogic, Nielsen Buzzmetrics, CIC, Clarabridge, Collective Intellect, Converseon, CoreX Technologies, Crawdad Technologies, CSC NameProtect, CustomScoop, TNS Cymfony, Echo Research, Envisional, Factiva, Kaava, Market Sentinel, MotiveQuest, Networked Insights, New Media Strategies, Onalytica, Opinmind, Popularmedia, Radian6 Technologies, RelevantNoise, ScoutLabs, SentiMetrix, Techrigy, Trackur, Umbria, Unbound Technologies, Visible Technologies, Waggener Edstrom Narrative Network

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Hi Andrew -- listening loud and clear. Thanks for the callout. Agreed it's critical to walk the talk, which is why we also are immersed in all the tools/technologies we recommend. One has to become a native to be an effective guide. Cheers.

Hi Andrew. Radian6 listens, intently. :)

We're listening! Scout Labs is in closed beta for a few more months, so we are heads-down with our beta users. But we are always listening!
--Jenny

Hi Andrew,
Yes, we monitor in real-time.
Marcel
CEO, Radian6

Hi Andrew,
We are listening. Didn't see my earlier comment appear on your post so trying again.
Marcel
CEO, Radian6

RelevantNoise - "we're listening"

Hi Andrew,

Your message has reached New Media Strategies loud and clear!

I am their Communications Manager and would be happy to talk with you further about how we monitor and engage with our own brand (contact info included below). In fact, we are re-launching our website in the coming weeks and will be a great showcase of how all 85+ of us "eat our own dog food" (a phrase, by the way, our CEO/Founder Pete Snyder uses frequently when talking about this topic... seems like great minds think alike ;)

Look forward to being in touch.

Best Regards,
Leslie

Leslie A. Bradshaw
Communications Manager
Public Affairs | New Media Strategies
P: (703) 253-0050 ext. 187
E: lbradshaw@newmediastrategies.net | B: http://www.lesliebradshaw.com | T: http://www.twitter.com/lesl...

Unfortunately, I see all and hear all.

Nice test!

Andy
Trackur.com

Unfortunately, I see all and hear all.

Nice test!

Andy
Trackur.com

**Either you need a better confirmation system, or my last comment vanished. Feel free to delete this one if needed. **

Had you asked in print or broadcast the question, we would have heard that too

Always listening at Nielsen Online (BuzzMetrics)

Andrew - Should be a good experiment. Looks like some of my East Coast colleagues beat me to the punch here. Hope you hear from Matt at Wired.
Cheers,

Blake Cahill
Visible Technologies

haha, you caught me... but I'm tracking at least one of these companies. But I have a large list to add to yours (at http://www.enterpriserss.org).

Leon Bailey Green, Consultant at Market Sentinel - We're listening!

Hey Andrew-

Great post! Would love to check out the report and get a discussion going on our blog as well.

Valerie Combs
BuzzLogic

Of course we monitor for mentions of our company! And our products, executives, our online magazine called Media Bullseye, and so on.

Thanks for mentioning CustomScoop!

Jen Zingsheim
VP, Products & Services

PopularMedia...check.

I'll bite :) Techrigy is definitely listening. And your post is right on target. If your vendor isn't listening for themselves, how can you expect them to be listening for you!

We offer a freemium version of SM2 so come check it out and put your feedback out on Twitter, FriendFeed, or the blogosphere as we appreciating hearing what people think.
Regards,
Aaron
_______________________________
Aaron C. Newman
President/Founder
Techrigy, Inc.
cell: 646-280-5168
http://www.techrigy.com
http://twitter.com/aaronnewman

- Providing visibility into Social Media -

Ok, trying this again...sorry if this is a duplicate post, but not sure if my comment went to moderation or out into the ether somewhere!

Yes, CustomScoop monitors for mentions of our company, our products, our executives, and our online magazine, Media Bullseye!

Thanks for the CustomScoop mention!

Jen Zingsheim
VP, Products & Services

Andrew,
Of course we are "listening".
Dan

Dan Kidd
VP of Sales
Biz360, Inc.

At Techrigy our primary marketing medium is social media and we monitor a broad array of related keywords and competitors, products, discussion points etc., so we can jump in and join the conversation. Of course we have a very powerful tool in SM2 for doing so! Seriously, engaging in social media is going to be one of, if not the tool for marketing in the not too distant future. That challenge is that it requires a very different, more personalized and sensitive approach to marketing. The old broadcast model won't work, IMHO. It's a brave new world out there...

I work for Techrigy, Inc. We have a web application called SM2 (http://sm2.techrigy.com)which monitors brands in social media. Another for your list :)

I'm listening, so what out what you say :)

Hello, Andrew. We at VibeMetrix.com are listening, even though you didn't include us in this list. You should. :)

I work for Nielsen Online (BuzzMetrics) in the UK, and we regularly check the Buzz on our own companies. And not to keep face--to see what people really think! Although I would add that in my experience we don't get as much commentary as I'd like...I wish clients and non-clients alike would comment candidly (and frequently). Maybe I shouldn't have admitted that we're listening!

Onalytica is....

That's the name of the game, isn't it? So yes.

- Pete Blackshaw, Nielsen Online (BuzzMetrics)

Great post. Not only listening for Umbria (which demonstrates our superior capabilities to weed out false positives, e.g.,Umbria, the company versus the region in Italy), but also our new parent, JD Power and Associates.

Unfortunately, you missed Sports Media Challenge. We are a market analysis firm that specializes in sports, entertainment and liesure. I agree completely with your post. Understanding what users/consumers/fans are saying about your brand is vital to success. I would like to extend it to not only monitoring your own company, but monitoring your competitors as well. I would love to talk with you more.

Jake Rosen
Sports Media Challenge

CyberAlert (http://www.cyberalert.com) monitors and clips online discussion even in articles our name is not mentioned. :--)
We monitor blogs, message boards, forums, "complaint sites", Usenet news groups, and video sharing sites for industry terms as well as brand and corporate names. And we monitor over 35,000 online news sources worldwide in 25+ languages in 169 countries for hundreds of corporate, government, and not-for-profit clients.

Clarabridge (http://www.clarabridge.com) has a content mining and analysis solution that helps companies establish listening posts where customers provide product, service, and experience feedback. We tap into social media (blogs, forums) enterprise feedback (surveys, panels) and customer management systems (CRM, SFA) to collect, transform, and derive analytical insights for marketing, support, product, and service organizations.

We hear you loud and clear. Thanks for the "call out!"

Sid Banerjee
CEO
Clarabridge, Inc.

Here at networked Insights we monitor ourselves-- although we got this once the social measure had increased to a reasonable level, by that I mean that the single post did not show high levels of engagement but once the reads, links and post backs increased the level of engagement, it hit our radar... our way of not listening to the loudest person in the room but making sure we measure the social aspects of social media (reading, rating, sharing, linking, inviting, etc) instead of simply measuring frequency of mention.

Thanks for putting us to the test...

Dan Neely
CEO Networked Insights

Here at networked Insights we monitor ourselves-- although we got this notice once the social measure had increased to a reasonable level, by that I mean that the single post did not show high levels of engagement but once the reads, links and post backs increased the level of engagement, it hit our radar... our way of not listening to the loudest person in the room but making sure we measure the social aspects of social media (reading, rating, sharing, linking, inviting, etc) instead of simply measuring frequency of mention.

Thanks for putting us to the test...

Dan Neely
CEO Networked Insights

Hi Andrew:

We at TNS Cymfony are listening. Thanks for the mention.

Michelle Vangel

Hi Andrew,

TNS Cymfony is listening ... Thanks for the mention.

Networked Insights is not focused on monitoring, but we are of course monitoring what people are saying about us!

Andrew,

Observing and analyzing as always...sentiment is high, influence is strong.

Kevin Joy
Vice President
BrandIntel

Hi Andrew. Nice to see that you are giving this your attention too!

Kevin Joy
VP BrandIntel

Yes, we are listening! BurrellesLuce, the leader in full-service media monitoring listens to blogs, to message boards, to social media sites. To tens of thousands of true news outlets, whether online or offline, free or subscription based (yes, we purchase subscriptions.) And to broacast, too.

Hi Andrew,

Would love to be added to the list, as we are always listening and working towards improving text and sentiment analysis for ourselves and our partners.

Christine Sierra
VP Marketing
Lexalytics, Inc.

Even though you did not mention us BuzzGain, we are listening to what you say about our competition :)

dna13 (http://www.dna13.com) are in fact listening (and have been..). We posted a comment several days ago but I guess comments are being moderated?

dna13 clients are monitoring their reputation, competitors and industry activities across 91,753,033 blogs - through content partners like Nielsen BuzzMetrics (http://www.blogpulse.com/) and Moreover - a VeriSign company.

Alecia O'Brien
Product Marketing Manager
dna13

Thank you for the call out!

We at Waggener Edstrom Worldwide are listening, measuring and acting with a broad range of services and tools from the Narrative Network to IMM to Studio D.

Hi Andrew, I tried this back in May too for one company as an experiment. Good on you for trying them all! Interesting post.

http://makejohnnycash.blogs...

You should do a real test on a freshly created blog to see how fast and effective their listening engines are. =)

I might have found this sooner had you included the product that I work for, Dow Jones Insight. We focus our products at enterprises who wish to do monitoring and measurement of social media and mainstream media. Check out a demo of what we do on our election blog: dowjonesinsight.blogspot.com