ShoreTel, a California-based provider of pure IP telephony solutions, recently announced that it has signed a distribution agreement with Televersal, one of the largest PBX value-added distributors (VADs) in the Benelux region. Under the agreement, Televersal will offer ShoreTel's range of enterprise telephony and unified communications (UC) solutions to its network of value-added resellers (VARs) across all of Belgium, the Netherlands and Luxembourg, giving ShoreTel an opportunity to broaden its presence in the Benelux region and grow its global reach. The agreement gives Televersal an up-and-coming IP telephony vendor/solution to offer in the Benelux region.

ShoreTel has made fairly significant inroads in the North American IP telephony market during the past several years (see "Magic Quadrant for Corporate Telephony in North America, 2007"). The company now faces the challenge of parlaying some of that success into global markets, where its brand visibility and market penetration are very low. International growth and expansion are a key priority for ShoreTel, as it looks to improve its distribution model and expand country coverage through these types of partner agreements.

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