16 June, 2008 10:53 AM EST
Summit Keynotes: Michael B. Johnson

Author: Whit Andrews, Research VP


Michael B. Johnson is an innovation and collaboration software chief at Pixar. He describes himself as a person who makes software that helps people to collaborate, to help people make great movies like Monsters, Inc., Finding Nemo and The Incredibles. His focus is on the criticality of story. Despite the power of IT, he points out, Pixar is driven by story. For example, he says, IT allows them to do anything they choose in terms of shot angles or "camera" tracking. So the question becomes not how to use the shots they have, but how the story drives the shots they'll develop. He talks also about the criticality of picking stories by allowing pitches and passion to drive the sense of excitement that drives commitment in workers. Workers choose whether to work on a movie, for example, and it's the passion of the director that drives that. Michael will include video in his keynote to punctuate issues like how innovation emerges from experience and collaboration.




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